Business Model Experimentation for the Circular Economy: Definition and Approaches

نویسندگان

چکیده

Abstract Business model experimentation has been identified as a key driver for business competitiveness but is underexplored in the sustainability and circular economy spheres. What economy? This study follows two-step approach: literature analysis followed by qualitative practitioner study. Based on these, defined an iterative approach to develop test value propositions real-life context with customers stakeholders, starting shared goal. It involves rapid learning based empirical data provide evidence viability of propositions. Iterations involve increased complexity experiments. There focus initiating wider transitions, such transforming consumer behaviours economy. We visualise emerging research landscape, including streams from business, engineering, design. Practically, we illuminate how practitioners view concept current tools approaches.

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ژورنال

عنوان ژورنال: Circular Economy and Sustainability

سال: 2021

ISSN: ['2730-597X', '2730-5988']

DOI: https://doi.org/10.1007/s43615-021-00026-z